Achievements

Let's dive in

A selection of work I'm proud of - from campaigns that hit real numbers to projects that started with a blank page and a good idea.

Max McNown at his first London Headline Show at the O2 Forum Kentish Town

From Newcomer to Radio Regular

Through a combination of early outreach, knowing exactly where to find the right gatekeepers in our niche, and a clear strategy for how to move from underground champions to mainstream stations, I built a radio campaign that now sits at millions of impressions - and is still growing.

20.000 Follower Growth

At FashionUnited, I took a strategic approach to managing their social accounts, growing our collective following by 20,000 across multiple platforms.

Project for the Leading Hip-Hop Record Label in the Netherlands (under NDA)

For my Management of Value Creation module, I was placed with the leading hip-hop record label in the Netherlands. I treated it like a real brief: researched their roster, identified a strategic gap, and delivered a project that earned full marks.

Creating Utopia: A Design Based Research Study on Activist Musicians in the U.K.

My undergraduate dissertation built an original UK fanbase strategy for Berlin-based artist Lie Ning- not a reach-led growth plan, but a community-first model rooted in co-creation, shared activism, and deep engagement with LGBTQIA+ and POC audiences.

Building an Influencer Strategy from Scratch - 200%+ Growth

At snuggs, I built the influencer and affiliate programme from the ground up across DACH, UK, and Benelux - creator sourcing, contract negotiation, content briefing, performance reporting, and budget management. My data-led approach drove international audience growth of over 200%.

General Manager of the SMT

In my second year at university, I was appointed General Manager of the student management team during our Creative Agency semester - a role that meant running a live agency, managing a team, organising a series of industry masterclasses, and supporting 25 students as a teaching assistant in both English and Dutch.

Valentyne Magazine

Valentyne was a space for dedicated European fans to share their perspectives and celebrate what makes their experience of music distinct — designed, written, and published entirely independently.

Got a project, a role, or just something worth talking about? I'd love to hear from you.