Skills - Annabelle Schulte

Professional Skills

International & Multilingual Campaign Execution

Having grown up in Germany, studied in the Netherlands, and built my career in London, I don't think of "international" as a bonus - it's just how I work.

Teamplayer

It quickly became clear that what makes sense to me might mean something completely different to someone else. Sometimes, this led to great results; other times, it was a challenge.

Social Media Marketing

All in all, I’m a well-rounded social media manager with hands-on experience in both paid and organic marketing. I bring a solid background in copywriting, scheduling, and analytics-and a track record of meeting (and beating) my KPIs.

Jelly Roll Interview Mit 1LIVe

PR & Media Relations

I've spent the last two years running press campaigns for major label artists across the UK, Germany, and Benelux - pitching and securing placements across print, online, radio, and TV; drafting and localising press materials; and building real relationships with media.

Influencer & Creator Marketing

I've built influencer strategies from scratch across multiple markets - identifying the right creators, negotiating deals, briefing content, tracking performance, and optimising in real time

Campaign Strategy & Creative Direction

I think in campaigns, not tasks. Whether it's a single release, a brand partnership, or a fan activation, I work backwards from the culture - identifying the moment, the audience, and the angle before anything else.