Annabelle Schulte


Introducing.. me!

Music has always been my guiding thread-whether as a fan, a student, or a creative strategist. While pursuing my Master’s in Music Business Management in London, I’m not just expanding my knowledge; I’m putting it into action. I’ve worked on successful PR and social media campaigns for both major labels and indie artists, and I help shape international fan strategies with a strong focus on diversity. With a mix of analytical thinking, teamwork, and an instinct for emerging trends, I’m passionate about bringing artists and fans closer together through meaningful communication.

& my love for music.

I've loved music since I was a child, I've loved concerts ever since I attended my first one at the age of 14 (it was Bruno Mars for anyone that cares). Concerts are an opportunity for me to find international friends with the same passion. After well over 100 concerts in 12 countries,  I've turned my passion into a profession.