Born in Germany, based in London - and genuinely at home in both. I work at the intersection of music, culture, and community, with a particular focus on queer and emerging creative scenes across the UK and Europe.

My career started with a leap: leaving home for The Hague, where I studied Creative Business at Inholland University and graduated summa cum laude - top of my cohort. I used that degree to get my foot in the door of the music industry, and I haven't looked back since.

Right now, I'm a PR Executive at Lime Tree Music in London, where I lead 10 - 13 integrated campaigns a month for artists on major labels including UMG, WMG, BMG, and SME - spanning press, radio, digital, and influencer across the UK, DACH, and Benelux. Before that, I built influencer and affiliate strategy from scratch at snuggs in Amsterdam, driving over 200% international growth and contributing to a campaign that earned the brand a Forbes 30 Under 30 nod.

I recently completed my MA in Music Business Management at the University of Westminster, graduating with First Class Honours and an International Postgraduate Scholarship. My dissertation explored tastemaking in country music in Germany.

Community isn't a strategy for me - it's how I think and who I want to work with. Whether I'm building a fan campaign from inside the culture, identifying a creator who genuinely fits an artist's world, or writing a press release that actually sounds like the artist, that's what drives the work.

Got a project, a role, or just something worth talking about? I'd love to hear from you.

You can always reach me at annabelle@online.de

As someone who believes in the power of visuals to leave a lasting impact, I’ve curated a collage of photos showcasing concerts I've attended and highlights from my professional journey.