General Manager of the SMT

In my second year at university, I was hired as the general manager of the student management team during our creative agency semester. This role gave me a chance to provide hands-on leadership and oversee a wide range of responsibilities.

One of our major achievements was orchestrating a series of masterclasses that brought industry insights and educational growth to 250 of our peers in the program. Alongside my team, I also served as a junior coach, providing feedback on assignments and tasks to 25 students in both English and Dutch.

Building a sense of community within our program was another key focus. We developed three different concepts to strengthen student connections, and one of our ideas was selected by the program leader for implementation. At the end of the semester, we delivered a set of tangible results, including a series of strategically scheduled social media posts and a professionally shot five-minute program trailer.

One of my favorite contributions was suggesting and helping to design an interest-based system for students to collaborate on the annual university award show. This system allowed students to join “creative agency teams” (CATs) based on their interests-like AV production, filming, or social media-so they could connect with like-minded peers and gain valuable first-hand experience. I’m proud that this structure is still in use in the program today.

For my efforts and leadership, I received an average grade score of 90% for the semester.