Creating Utopia: A Design Based Research Study on Activist Musicians in the U.K.

My undergraduate dissertation built an original UK fanbase strategy for Berlin-based artist Lie Ning - not a reach-led growth plan, but a community-first model rooted in co-creation, shared activism, and deep engagement with LGBTQIA+ and POC audiences. It was awarded 100/100 and remains one of the pieces of work I'm most proud of, both for what it argued and how I approached it.