Social Media Marketing

I kicked off my social media journey about nine years ago, running an Instagram account for a local company just to get my feet wet. That’s where I created my first Canva designs, launched my first Meta ad campaigns, and started digging into data insights.

University took things up a notch. I managed my school’s social channels and ran the FashionUnited socials, sharpening my skills in post scheduling, Hootsuite, and copywriting. Most of my time went into executing Meta campaigns and creating Google Display ads-hitting every KPI and consistently keeping CPC below target.

For my university, I focused on community building, helping international students connect while living abroad. I launched content segments that highlighted students’ passion projects and encouraged others with similar interests to reach out and get involved.

At Good Luck Kid, I shifted gears to planning social posts for artists-a new and exciting challenge. I loved repurposing old content to tell fresh stories and keep audiences engaged.

All in all, I’m a well-rounded social media manager with hands-on experience in both paid and organic marketing. I bring a solid background in copywriting, scheduling, and analytics-and a track record of meeting (and beating) my KPIs.