Analytical & Data Driven

Curiosity and creativity have always come naturally to me-but being analytical and data-driven? That took some work.

At university, I realized that to get the best results, I needed to really understand the numbers behind marketing. So, I taught myself the basics: What’s CPC? How is CPO different from CPA? I started breaking down marketing terms and figuring out how to use data to make smarter decisions. What began as a way to help myself succeed in assignments quickly became a skill I now use for the companies I work with.

For example, at Snuggs, I dove deep into analyzing external affiliate marketing platforms. After just three months, my team trusted my research and recommendations enough to let me choose the platform we now use. That was a real “aha” moment for me-seeing how my analytical skills could shape big decisions.

My first real taste of the importance of data came at FashionUnited, where I managed Meta ad campaigns for clients. I had to report every detail, but I noticed there were no reports on their own social media performance. So, I took the initiative to create those reports, helping the team understand their insights and make better decisions.

Being analytical didn’t come naturally, but my determination to understand things pushed me to develop this skill set. Now, I bring that same drive to every project-using data to ask the right questions, find answers, and help brands grow.