Social Media Marketing

I started my journey in social media about 7 years ago. 

For a long time I ran an instagram account from a local company just to get experience. With them I created my first canva files, meta ad campaigns and learned about data insights.

During my time at university I strenghtened my affinity for socials when I took over our schools social channels as well as running the FashionUnited socials. I learned a lot about post scheduling, hootsuite and copywriting during that time. But I spent most of my time executing meta campaigns and creating google display ads. I met all of my KPI's and consistently maintained a lower CPC than targeted.

For my university I focussed more on community building to strenghten the connection international students had abroad, this led to the creation of segments where we shared student's passion projects and urged others with similiar interests to connect.

At Good Luck Kid I moved on to planning social posts for artists which was a new side of things. I got to repurpose a lot of old content to tell new stories. 

Overall, I'm a well-rounded social media manager with experience in paid and organic marketing and a solid background in copywriting, scheduling and analysing results to meet KPI's.