Influencer & Audience Marketing

Influencer & Audience marketing is something I have seen very different sides in.

In the past I have both had to build audiences for niche communities as well as try to influence existing communities through creative briefings.

For Snuggs I am in close contact with influencers and agencies. I share creative briefings with them to make sure that they know what is expected of them, but I also listen to them and how they perceive their community. It's important that the influencer feels seen and has a good first impression of Snuggs, but on the otherhand side I need to make sure that we can get the best prices possible and to close a certain amount of deals. 

I've spent a lot of time building different niche communities. One was for my university programme where I was in charge of connecting international students and the other was for the musician LIE NING.

I developed a concept to engage a niche community consisting of queer, trans and intersex people of colour living in the U.K. 

Overall, I know how to reach niche communities, I listen and hear what they need and then I strategically plan and negotiate to make sure all needs are met.