From Newcomer to Radio Regular

When Max McNown came to us, he was an unknown quantity in the European market. Through a combination of early outreach, knowing exactly where to find the right gatekeepers in our niche, and a clear strategy for how to move from underground champions to mainstream stations, I built a radio campaign that now sits at nearly 5 million impressions - and is still growing.

The campaign secured sessions, placements, and interests with and from Radio Energy (NRJ) and 1LIVE in Germany, Radio Fritz in Berlin, and QMusic in the Netherlands. Getting there wasn't about blasting pitches - it was about starting the right conversations early, identifying the angles that would resonate in each market, and building credibility with tastemakers first so that the bigger stations would follow. That approach is something I bring to every campaign: find the people who care before you go after the people with reach.